About

3 Reasons Why We Made NewFound

1. To build a community for people to easily discover and share their favorite goods.

Despite the fact that there is an abundance of innovative brands selling incredible online products, it’s really hard to find them. Many of them check the boxes we are looking for: well-designed, high-quality, and fairly-priced, but often the only way to find out about these brands is when we are referred by a friend or when we happen to swipe by one on a social network. On Newfound, you can actively search and discover all the best-in-category products or services you’re looking for. Whether you are here for discovery, or with a specific shopping goal in mind, we got the goods! We are a community being built by you, for you! Your input, recommendations, feedback, and collaboration is our favorite part.

2. To create a more positive and transparent online shopping experience that saves time and money. 

The Newfound directory acts like storefronts that link you directly to the brand’s owned shopping experiences. You could think of it as a modern mall that houses all the most desirable digital brands under one virtual roof. We make it easy to discover and compare the best of the best in all consumer categories including fashion, beauty, health, kids, pets, travel, personal care, food and beverage. Whether that means the best price, the best looking, or the best sustainability practices – with Newfound, you can find the best for you.

3. To support emerging brands and entrepreneurs.

As e-commerce founders ourselves, we’ve found one of the biggest and most expensive challenges is growing our audience and customer base through marketing efforts. But, emerging brands want to reach potential customers as much as those potential customers want to find the coolest brands to shop. By creating a place where these two groups can actively and easily find each other, we hope to help entrepreneurs grow their businesses.

The Founders

Jordan Klein is a UX/UI designer and art director. She was the first brand designer at Allbirds and has worked on developing brand identities and e-commerce sites for direct-to-consumer brands such as Pop & Suki and Ritual. She has consulted on emerging technologies and digital trends for companies such as Warner Brothers, the CW, and Disney and was an advisor on HBO’s Silicon Valley. She’s the co-founder of online art gallery Tappan Collective. 

Andrew Ferenci is a 3X serial entrepreneur in the e-commerce and Saas verticals. He founded Spinback (acquired by Buddy Media + Salesforce, $800M) and The College Shack, which is the largest online retailer of The Game Brand Apparel (acquired by CBA). He’s currently the founder of the smart-apparel brand Comrad.

He is also an investor and advisor in companies like Barkbox, Panacea, Brilliant Ventures, SpaceX, Standard Farms, CameraIQ, SimpleReach, CrossFit, Chubbies, Grovo, and Red Swan Ventures.

Help Us Find The Best Brands

We’re just getting started so we’d love your help growing our list of the most exciting brands. Let us know your favorites!

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